This App Was Downloaded More Than Facebook, Snapchat, and YouTube Last Month

TikTok, an app where one can create short Vine-like videos for the world to watch, was downloaded more times than Facebook, Instagram, Snapchat, and YouTube in the United States.

Unlike Vine though, TikTok videos are primarily about users lip-syncing to popular movie dialogues, dancing, doing funny stuff, magic tricks, and more.

TikTok has been growing at a stellar pace over the last few months signifying its increasing popularity. The app was acquired by China’s ByteDance in 2017 and then merged with Musical.ly earlier this year.

TikTok first launched in September 2016 and had around 150 million users before ByteDance merged it with Musical.ly for a combined user base of around 250 million users. It is estimated to have reached a user base of around 500 million users in June this year.

In September, TikTok managed to increase its install user base by around 31 percent and reached a combined download of 3.81 million from the App Store and Google Play. With this feat, it managed to beat Facebook which had a combined download of 3.53 million. From October 2017, TikTok’s U.S. installations have grown by 237 percent.

Currently, TikTok sits higher than Facebook, Messenger, and many other popular apps on the App Store. It is only behind the likes of Instagram, Snapchat, and YouTube — a clear sign of just how popular it has become. The catch? The app’s engagement rate is not as high as Facebook, Instagram, or YouTube. As per Apptopia, TikTok has around 29 percent engagement rate which is significantly lower than Facebook’s 96 percent, Instagram’s 95 percent, and YouTube’s 95 percent.

A key reason behind TikTok’s increase in popularity is the heavy advertising of the app across Facebook, Google, and other advertising platforms.

Are you using TikTok on a regular basis? Or this is the first time you have heard about the app?

Download: TikTok

[Via TechCrunch]

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Fortnite for iOS Has Generated $300 Million in Revenue in Just 200 Days

Fortnite for iOS continues its impressive run as it has managed to earn $300 million in revenue in just 200 days. For comparison, the game took 90 days to generate $100 million.

Out of the $300 million revenue generated, 65 percent came from Fortnite players in the United States. Fortnite’s revenues got a nice boost last week with the launch of the season 6 of the game which helped it in grossing nearly $20 million in revenue.

Fortnite earned the most revenue in the first 200 days of it being on the App Store when compared to other hit titles like Supercell’s Clash Royale, Tencent’s Honor of Kings and Knives Out. For comparison, Clash Royale took 249 days to generate $300 million in revenue outside of China.

Fortnite could not beat Niantic’s Pokémon Go numbers though, which took just 113 days to gross $300 million in revenues.

Sensor Tower estimates that Fortnite players worldwide have spent $1.5 million per day on the iOS version of the game which has gone up to $2.5 million since season 6 was released on September 27.

Fortnite for Android is also doing relatively well since its launch on August 9 and it is estimated to have grossed $60 million since then.

Our Take

Usually, we see players lose interest in games as they become old. However, Epic Games has managed to keep gamers interest in Fortnite alive by rolling out new seasons and loot boxes on a timely basis which seems to have worked in its favor.

If you are more of a PUBG player and are wondering which game is better, you might want to read our comparison. And if you regularly play Fortnite, you might want to check out some of the best tips and tricks for the game.

[Via Sensor Tower]

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