As reported today by The Verge, Snap has confirmed that it will let Snapchat users share some stories outside of the Snapchat app. Now, after you create a public Story (it has to be a public Story to be shared outside of the app), you will be able to choose to share it outside of the app. Once you do, Snapchat will create a link to that content via a link on the web.
Unsurprisingly, sharing the link will not only let users see the Story outside of the app, but it will also serve as a means to promote Snapchat, thanks to the prominent “download Snapchat” that will be visible with the link. That content can be shared to other social networks, including Facebook and Twitter. Text and email is supported, too.
Snap has confirmed that the update will be rolling out to the app beginning today.
It’s an interesting move for Snap to expand the borders of Snapchat, letting content be shared elsewhere. Then again, Snap is also promoting itself with every single link that gets shared, so the goal is obviously to get even more people to download the social app. Snap says that over 3 million Snaps are created every single day, but the company needs more, and an app redesign (and sharing to other social networks) is one way to help stimulate attention. The question, of course, is whether or not it will work.
[Source The Verge]
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